Google My Business Optimization Service
Optimize Google Business Profiles so local businesses appear in "near me" searches and Google Maps. Simple service with measurable results that drives real customers.
Overview
Most local businesses have incomplete, unoptimized Google profiles, missing out on free customer traffic. You'll optimize profiles with proper categories, keywords, posts, photos, and review generation strategies. Charge Usd. 80-250 for initial setup plus Usd. 50-120 monthly for ongoing management. Target service businesses: plumbers, electricians, dentists, lawyers. The blueprint covers local SEO basics, review strategies, and reporting tangible results.
Success Roadmap 20 Milestones
Master Google Business Profile Fundamentals
Complete Google's official GBP training and explore 10 local business profiles to understand optimization elements like categories, descriptions, and attributes.
Go to skillshop.withgoogle.com and finish the free GBP training. Take notes on ranking factors, profile completion steps, and policy guidelines.
Search for plumbers, electricians, dentists, and lawyers in your area. Create a spreadsheet noting missing photos, incomplete descriptions, wrong categories, and attributes.
List categories, attributes, business description guidelines, photo types needed, post frequency, Q&A setup, and booking button options in a single document.
Organize examples by category: great photos, keyword-rich descriptions, complete attributes, active posts. Use these as before/after examples for future clients.
Document the 3 main ranking factors: relevance, distance, and prominence. Include how reviews, keywords, and completeness affect visibility.
Study Local SEO Basics
Learn NAP consistency, local keywords, citation building, and ranking factors through free resources like Moz Local SEO Guide and Google Search Central.
Focus on chapters about business listings and citations. Create a one-page summary of NAP best practices and common mistakes to avoid.
Visit Google's official local search guidelines. Document the top 10 factors that influence local search rankings in a simple spreadsheet.
Find citation directories for plumbers, electricians, dentists, and lawyers. Create a spreadsheet with site names, URLs, and submission requirements.
Pick businesses in your area. Note their categories, keyword usage, photo count, post frequency, and review volume in a comparison document.
Use Google autocomplete and related searches. Build a reusable template showing how to find location-based keywords for service businesses.
Analyze Competitor Service Offerings
Research 5 GBP optimization providers, documenting their pricing, packages, and deliverables to identify market positioning opportunities.
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Create Your Service Package Structure
Define 2-3 tiered offerings: basic setup ($80-150), premium ($150-250), and monthly maintenance ($50-120) with specific deliverables for each.
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Build Your Audit Checklist Template
Create a comprehensive 30-point GBP audit template covering profile completion, photos, posts, reviews, Q&A, and local SEO factors.
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Develop Before/After Documentation System
Design templates to capture profile screenshots, ranking positions, and metrics before optimization to demonstrate value to clients.
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Practice on Sample Profiles
Optimize 3 local business profiles (family/friends) for free, implementing keywords, adding posts, photos, and tracking results over one week.
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Create Your Portfolio Case Studies
Document your practice work with screenshots, metrics improvements, and testimonials to showcase capabilities to potential paying clients.
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Set Up Business Foundation
Register business name, create professional email, set up payment processing (PayPal/Stripe), and establish basic bookkeeping system.
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Build Simple Service Website
Launch one-page website using free tools showcasing services, pricing, case studies, contact form, and client testimonials.
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Develop Client Onboarding Process
Create intake forms, service agreements, project questionnaires, and welcome email templates to streamline new client acquisition.
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Design Monthly Reporting Template
Build dashboard showing views, clicks, calls, direction requests, photo comparisons, review counts, and ranking improvements for client retention.
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Identify 50 Target Local Prospects
Research plumbers, electricians, dentists, and lawyers within 25 miles with incomplete GBP profiles and compile contact information.
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Create Outreach Email Sequence
Write 3-email sequence offering free audit, highlighting missed opportunities, and presenting your service with clear call-to-action.
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Launch Initial Outreach Campaign
Send personalized emails to 25 prospects, offering complimentary GBP audits to identify optimization opportunities and generate leads.
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Conduct Free Audits for Leads
Deliver professional audit reports to interested prospects, presenting findings via email or call with specific improvement recommendations.
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Close Your First Paying Client
Convert audit prospect into paying customer, finalize agreement, collect deposit, and schedule kickoff meeting to begin optimization work.
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Execute Complete Profile Optimization
Deliver full service: category optimization, keyword-rich description, 10+ photos, 4 weekly posts, review strategy, and Q&A setup.
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Deliver Results Report and Collect Testimonial
Present 30-day results showing metrics improvements, request written testimonial and referrals, propose ongoing monthly management package.
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Scale to Three Active Clients
Apply lessons learned to acquire two more clients, systematize workflow, establish content calendar, and generate first month of recurring revenue.
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Unlock All 20 Milestones
Purchase this blueprint to access the complete roadmap with 100 actionable tasks.
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- 20 Structured Milestones
- 100 Actionable Tasks
- Progress Tracking
- Daily Email Reminders
- Lifetime Access
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