Wedding Invitation Design
Design beautiful, custom wedding invitations and stationery for couples planning their special day. Emotional purchase with healthy budgets and referral potential.
Overview
Couples spend significant money on wedding stationery and want unique designs. You'll create digital designs customers print locally or send to print-on-demand services. Offer packages: save-the-dates, invitations, programs, menus. Charge Usd. 80-300 per wedding. Market through wedding Facebook groups and Instagram. The blueprint covers design trends, client collaboration, print specifications, and upselling day-of stationery.
Success Roadmap 20 Milestones
Master Design Software Fundamentals
Learn Canva Pro or Adobe Illustrator basics. Complete 3-5 wedding invitation design tutorials to understand layouts, typography, and color schemes.
Navigate to Canva's template library, search for wedding invitations, and follow along with their built-in tutorial to create your first complete design.
Search 'Adobe Illustrator wedding invitation tutorial for beginners' and recreate the design step-by-step. Save your file with proper print specifications (300 DPI, CMYK).
Use Canva or Illustrator to design one 5x7 invitation in each style. Focus on typography hierarchy, color palette selection, and layout balance. Save as PDFs.
Create a mood board noting specific fonts, color combinations, layout patterns, and design elements. Save examples that represent different price points and styles.
Create 2 coordinating pieces using consistent fonts, colors, and design elements. Export both as print-ready PDFs (5x7 size, 300 DPI, with bleed marks).
Research Wedding Stationery Trends
Analyze 50+ wedding invitation designs on Pinterest, Etsy, and Instagram. Identify popular styles: minimalist, floral, vintage, modern, and luxury themes.
Save 10 designs each for: minimalist, floral, vintage, modern, and luxury themes. Pin from top wedding designers and trending searches.
Note color palettes, typography choices, layout styles, and price points. Create a spreadsheet to track patterns and customer review highlights.
Search tags like #weddinginvitations #weddinginvites #customwedding. Screenshot standout designs and note engagement metrics on popular posts.
Use Canva or Google Slides. Include 3-5 examples per category with notes on fonts, colors, materials, and distinctive features for each theme.
Document exact color hex codes and font names. Note which combinations appear most frequently in each style category for future design work.
Understand Print Specifications
Learn industry standards: bleed, trim, safe zones, CMYK vs RGB, resolution (300 DPI), and standard sizes (5x7", 4x6"). Download print-ready templates.
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Create Your First Portfolio Pieces
Design 5 complete wedding stationery suites (save-the-date, invitation, RSVP, menu, program) in different styles to showcase your range.
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Set Up Your Brand Identity
Create a business name, logo, and cohesive visual identity. Develop a color palette and style that appeals to your target wedding market.
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Build an Instagram Business Account
Create a professional Instagram profile. Post your 5 portfolio pieces with wedding hashtags. Write a compelling bio with your services and contact info.
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Develop Service Packages and Pricing
Create 3 tiered packages (Basic $80, Standard $150, Premium $300). Define what's included: number of designs, revisions, file formats, and turnaround time.
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Create Client Onboarding Documents
Design a questionnaire for wedding details, style preferences, colors, and timeline. Create a contract template and invoice template for client projects.
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Join Wedding Facebook Groups
Find and join 10-15 local wedding planning groups and engaged couples communities. Read rules about self-promotion and observe what couples ask for.
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Offer First Free/Discounted Design
Post in wedding groups offering 50% off for your first client in exchange for testimonial and photos. Engage genuinely with couples seeking help.
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Complete Your First Paid Project
Deliver a complete wedding stationery suite. Manage client communication, revisions, and provide print-ready files. Request detailed feedback and review.
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Build a Professional Portfolio Website
Create a simple website using Wix, Squarespace, or Canva. Display your best work, packages, pricing, testimonials, and easy contact form.
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Develop Content Marketing Strategy
Plan 30 days of Instagram content: design tips, wedding trends, before/afters, client features, and behind-the-scenes. Post 4-5 times weekly consistently.
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Create Upsell Product Templates
Design day-of stationery templates: table numbers, place cards, welcome signs, seating charts, thank you cards. Price these as add-ons at $20-75 each.
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Establish Print Partner Relationships
Research and test 3 print-on-demand services (Minted, Printful, local printers). Understand their specs, pricing, and turnaround times for client recommendations.
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Collect and Showcase Testimonials
Request detailed reviews from your first 2-3 clients. Create Instagram carousel posts featuring their designs and testimonials. Add to website prominently.
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Implement a Referral Program
Offer past clients $25 credit for each referral that books. Include referral details in thank you emails and create shareable graphics for social media.
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Expand to Wedding Vendor Networking
Connect with wedding planners, photographers, and venues on Instagram. Offer them 10% commission for referrals. Attend one local wedding vendor meetup.
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Launch Pinterest Marketing
Create a Pinterest business account. Design 20 pins featuring your work with SEO-optimized titles and descriptions. Link to your website and inquiry form.
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Systematize for Consistent Income
Create email templates, design workflows, and project timelines. Set goal of 3-4 weddings monthly. Track metrics: inquiries, conversions, and average order value.
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Unlock All 20 Milestones
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