WordPress Maintenance Service
Manage WordPress updates, backups, security, and small fixes for businesses who need reliable site maintenance but lack technical skills or time.
Overview
WordPress sites need regular maintenance but business owners neglect them until problems arise. You'll manage 10-20 sites with monthly tasks: updates, backups, security scans, uptime monitoring, and minor content changes. Charge Ksh. 3,000-8,000 per site monthly. Predictable recurring revenue. The blueprint covers automation tools, client onboarding, emergency protocols, and expanding to site speed optimization.
Success Roadmap 20 Milestones
Master WordPress Fundamentals
Complete a WordPress basics course covering dashboard navigation, plugins, themes, updates, and backup/restore procedures. Set up a practice site on free hosting.
Focus on courses covering dashboard navigation, plugin/theme management, updates, and backup procedures. Take notes on key concepts for future reference.
Document your installation steps with screenshots. This site will be your testing ground for all maintenance procedures.
Install UpdraftPlus, Wordfence, WP Super Cache, Contact Form 7, and Yoast SEO. Activate and configure basic settings for each plugin.
Use both a plugin (UpdraftPlus) and manual method (download files via FTP, export database). Verify the restored site works correctly.
Create a backup first, then update all components. Document any issues encountered and how you resolved them for future client scenarios.
Study Common WordPress Issues
Research the top 20 WordPress problems (security, speed, broken plugins, updates). Document solutions and create a troubleshooting reference guide.
Focus on malware infections, brute force attacks, outdated plugins, weak passwords, and SQL injections. Create a structured document with symptoms, causes, and fixes.
Cover slow loading times, large images, poor caching, database bloat, and unoptimized themes. Include specific tools like GTmetrix and solutions for each issue.
Research white screen errors, compatibility issues, and plugin crashes. Include safe mode activation, conflict detection methods, and rollback procedures.
Cover failed WordPress core updates, plugin update errors, and PHP version conflicts. Include backup restoration steps and staging environment testing protocols.
Organize by issue category with diagnostic questions, common causes, and solution priority order. Format as a printable PDF or spreadsheet for easy client service use.
Select Your Maintenance Tool Stack
Research and choose 5-7 essential tools: ManageWP/MainWP for management, UpdraftPlus for backups, Wordfence for security, UptimeRobot for monitoring.
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Create Practice Maintenance Workflows
Set up 3 test WordPress sites and practice monthly maintenance routines: plugin/theme updates, backups, security scans, and performance checks.
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Build Your Service Packages
Define 3 pricing tiers (Basic Ksh 3,000, Standard Ksh 5,000, Premium Ksh 8,000) with clear deliverables for each package level.
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Design Client Onboarding System
Create intake forms, service agreements, access credential templates, and a welcome email sequence for new clients.
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Set Up Automated Monitoring
Configure uptime monitoring, security scanning schedules, and automated backup systems using your chosen tools for efficient site management.
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Create Emergency Response Protocols
Document step-by-step procedures for handling hacked sites, downtime, broken updates, and other urgent issues with clear escalation paths.
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Build Your Professional Website
Launch a simple WordPress site showcasing your services, pricing packages, testimonials section, and contact form. Include case study templates.
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Develop Marketing Materials
Create a one-page service flyer, email pitch template, and social media graphics explaining why WordPress maintenance matters for businesses.
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Reach Out to First 20 Prospects
Contact local small businesses, freelancers, and organizations with WordPress sites. Offer free site audits to identify maintenance needs.
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Conduct Free Site Audits
Perform comprehensive audits for interested prospects: check plugin versions, backup status, security issues, and speed scores. Deliver professional reports.
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Close Your First 3 Clients
Convert audit prospects into paying clients. Start with Basic package at Ksh 3,000/month. Complete onboarding and get site access credentials.
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Execute First Month of Service
Deliver all promised maintenance tasks for your 3 clients: updates, backups, security scans, uptime monitoring. Document time spent per site.
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Implement Client Reporting System
Create monthly report templates showing completed tasks, site health scores, security status, and uptime stats. Send to all clients.
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Streamline with Automation
Set up bulk management dashboard, scheduled backup automation, and monitoring alerts to reduce manual work per site to under 1 hour monthly.
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Expand to 10 Active Clients
Continue marketing and audits to reach 10 maintained sites. Mix of package tiers. Revenue target: Ksh 40,000-60,000/month.
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Add Speed Optimization Service
Learn image optimization, caching, CDN setup, and database cleanup. Offer as premium add-on (Ksh 5,000-10,000 one-time fee).
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Create Referral Program
Develop referral incentive (1 month free service) for existing clients. Request testimonials and case studies from satisfied clients.
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Scale to 20 Sites and Systematize
Reach 20 maintained sites generating Ksh 80,000-120,000/month. Document all processes, create SOPs, and consider hiring virtual assistant for routine tasks.
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Unlock All 20 Milestones
Purchase this blueprint to access the complete roadmap with 100 actionable tasks.
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- 20 Structured Milestones
- 100 Actionable Tasks
- Progress Tracking
- Daily Email Reminders
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