Social Media Strategy Coaching for Small Businesses
Teach small business owners how to grow their own social media through group workshops and one-on-one coaching sessions, empowering them with knowledge.
Overview
Many business owners want to learn social media themselves rather than outsource. You'll offer workshops (online/in-person) teaching content creation, growth strategies, and consistency systems. Charge USD. 30-80 per person for workshops, or USD. 150-400 for one-on-one monthly coaching. The blueprint includes curriculum creation, workshop marketing, and packaging your knowledge into paid offerings.
Success Roadmap 20 Milestones
Audit Your Own Social Media Expertise
Document your social media successes, case studies, and results you've achieved. Identify which platforms and strategies you're most qualified to teach.
Include platform, date, content type, engagement rates, follower growth, or business results. Focus on measurable outcomes like conversions, reach, or engagement percentages.
Organize by platform in folders. Note why each performed well (timing, format, hook, etc.). These become teaching examples and portfolio pieces.
For each: describe the challenge, your strategy, actions taken, and specific results. Quantify impact where possible (followers gained, sales increase, engagement boost).
Be specific: e.g., 'Instagram Reels growth hacks' or 'LinkedIn personal branding for B2B.' Note your expertise level and results achieved with each strategy.
Consider: depth of knowledge, proven results, current trends understanding, and content creation skills. Focus future curriculum on 8+ rated platforms.
Define Your Ideal Client Profile
Research and specify which small business types need social media help most (retailers, service providers, etc.) and can afford your pricing.
Create a 5-question Google Form asking about challenges, current spending, and willingness to pay for training. Share in local business groups or via direct outreach.
Visit their websites, note which industries they serve, pricing tiers, and client testimonials. Create a comparison spreadsheet to identify underserved niches.
Use industry reports to identify which sectors (restaurants, salons, retail, etc.) have budget and need. Document average revenue and social media usage statistics.
Define business size, annual revenue, owner demographics, current social media struggles, goals, and ability to pay $150-400/month. Write 1-page profile for each.
Spend 30-60 minutes in Facebook groups, Reddit, or forums for small business owners. Note common questions and frustrations about social media to validate demand.
Research Competitor Offerings
Analyze 10+ similar coaching programs to identify gaps, pricing models, and unique angles you can offer in your workshops.
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Create Your Signature Framework
Develop a branded 3-5 step methodology for social media success that becomes your teachable system (e.g., 'The Content Clarity Method').
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Outline Your Workshop Curriculum
Design a detailed 90-120 minute workshop agenda covering content creation, posting strategy, and engagement tactics with clear learning outcomes.
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Develop Workshop Materials & Templates
Create slide deck, workbooks, content calendars, and take-home templates that participants can implement immediately after your workshop.
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Build Your Coaching Service Menu
Package your offerings: define group workshop pricing ($30-80), one-on-one coaching tiers ($150-400), and what's included in each.
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Set Up Your Online Presence
Create a simple landing page or website with your services, pricing, bio, and booking capability using Wix, Squarespace, or Carrd.
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Establish Social Proof Assets
Gather testimonials from past clients/colleagues, create before-after examples, and document any metrics proving your social media expertise.
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Choose Your Workshop Delivery Platform
Select and test tools for hosting (Zoom for online, local venue for in-person) and set up registration system using Eventbrite or Calendly.
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Create Your Lead Magnet
Develop a free downloadable resource (social media audit checklist, content ideas guide) to attract potential clients and build your email list.
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Launch Pre-Promotion Campaign
Announce your coaching services on your social channels, in local business groups, and to your network to gauge interest and build anticipation.
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Schedule Your First Workshop
Set a date 3-4 weeks out for your inaugural workshop, create the event listing, and open registration with early-bird pricing incentive.
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Execute Strategic Marketing Push
Promote your workshop through social posts, local business forums, chamber of commerce, email outreach, and partnerships with complementary service providers.
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Secure Your First 5 Participants
Focus on personal outreach, offering intro discount if needed, to get minimum viable attendance for your first paid workshop.
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Deliver Your First Workshop
Host your inaugural session, collect feedback forms, take testimonial-worthy photos/video, and gather case study material for future marketing.
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Refine Based on Participant Feedback
Review feedback, identify curriculum improvements, update materials, and enhance your delivery for better results in future sessions.
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Create Post-Workshop Conversion Funnel
Develop follow-up email sequence offering workshop attendees a discount on one-on-one coaching to convert them to higher-tier clients.
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Launch One-on-One Coaching Offering
Promote personalized monthly coaching packages to workshop alumni and your network, highlighting customized strategy and accountability.
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Secure First Recurring Coaching Client
Land your first monthly coaching client at $150-400, deliver exceptional value, and document their progress for future testimonials and case studies.
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Unlock All 20 Milestones
Purchase this blueprint to access the complete roadmap with 100 actionable tasks.
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- 20 Structured Milestones
- 100 Actionable Tasks
- Progress Tracking
- Daily Email Reminders
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