Social Media Management for Local Businesses
Manage social media accounts for busy local businesses who need consistent posting, engagement, and growth but lack the time or expertise to do it themselves.
Overview
Local businesses know they need social media but struggle to post consistently. You'll learn to manage 3-5 client accounts, creating content calendars, designing posts, engaging with followers, and tracking results. Perfect for organized people who understand social platforms. Start with salons, gyms, and restaurants in your area who already have social presence but post irregularly.
Success Roadmap 20 Milestones
Master the Major Social Platforms
Spend 7-10 days actively using Instagram, Facebook, and TikTok. Study successful local business accounts, noting posting frequency, content types, and engagement strategies.
Set up personal profiles if you don't have them. Follow 15-20 local businesses in each platform (salons, gyms, restaurants) to study their content daily.
Document posting frequency, best performing content types, hashtag use, and average engagement rates in a spreadsheet.
Note what days and times local businesses post, which content gets most engagement, and identify gaps in their consistency.
Document ideal post lengths, image specs, hashtag limits, Story features, and engagement tools unique to Instagram, Facebook, and TikTok.
Screenshot or save examples of engaging captions, visual styles, and content formats that work well for local businesses in your target industries.
Learn Basic Graphic Design Tools
Sign up for Canva (free version) and complete their tutorials. Create 10 practice social media posts using templates to build confidence with design basics.
Focus on learning navigation, templates, text editing, and how to download designs. Takes about 30-45 minutes.
Save templates for Instagram posts, Facebook posts, and Stories. Note which industries (salons, gyms, restaurants) each template suits best.
Design posts for: a promotional offer, a before/after showcase, and a motivational quote. Practice changing colors, fonts, and adding images.
Design posts for: class schedule, member spotlight, fitness tip, and weekend hours announcement. Experiment with different template styles.
Design posts for: daily special, customer review highlight, and weekend brunch promo. Export all posts as PNG files in correct social media dimensions.
Study Social Media Analytics
Learn to read Instagram Insights and Facebook Analytics. Track 5 local business accounts for one week, documenting their posting patterns and engagement rates.
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Define Your Service Packages
Create 2-3 service tiers (e.g., 12 posts/month, 20 posts/month, 30 posts/month). Price competitively at $300-$800/month based on deliverables and your market.
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Build Your Portfolio
Create 20 sample social media posts for 3 different business types (salon, gym, restaurant). Design content calendars showing one month of planned posts for each.
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Set Up Professional Accounts
Create a business email, LinkedIn profile, and Instagram account showcasing your services. Design a simple one-page website or landing page using free tools.
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Research 30 Local Prospects
Identify 30 local businesses with inconsistent social media presence. Document business names, contact info, current posting frequency, and follower counts in a spreadsheet.
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Craft Your Outreach Message
Write a personalized email/DM template highlighting specific gaps in their current social media. Offer a free content calendar as a lead magnet to start conversations.
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Create Free Audit Templates
Design a professional social media audit template. Include sections for current performance, competitor analysis, and improvement recommendations you can customize per prospect.
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Launch First Outreach Wave
Contact 10 prospects with personalized messages. Offer free social media audits to demonstrate value. Aim to book 3-5 discovery calls within two weeks.
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Conduct Discovery Calls
Hold video calls with interested prospects. Ask about their goals, budget, and pain points. Present your packages and share portfolio examples relevant to their industry.
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Create Client Onboarding System
Develop an onboarding questionnaire covering brand voice, target audience, content preferences, and login credentials. Create a welcome packet explaining your process and expectations.
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Set Up Content Creation Workflow
Establish a repeatable system: content planning on Mondays, creation on Tuesdays-Wednesdays, client approval Thursdays, scheduling Fridays. Install scheduling tools like Meta Business Suite.
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Secure Your First Client
Close your first client contract. Start with a 3-month agreement at slightly reduced rates. Get signed contract, 50% deposit, and access to their social media accounts.
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Deliver First Month Content
Create and schedule 12-30 posts for client one. Include mix of promotional, educational, and engaging content. Send client a content calendar for approval before scheduling.
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Implement Engagement Strategy
Spend 15-20 minutes daily responding to comments, engaging with followers, and interacting with local community accounts on behalf of your client to boost organic reach.
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Track and Report Results
After 30 days, compile a report showing follower growth, engagement rates, and top-performing posts. Present insights and recommendations for month two to demonstrate value.
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Request Testimonial and Referral
Ask satisfied client for a written testimonial and Google review. Request introductions to 2-3 other business owners in their network who might need social media help.
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Scale to Three Clients
Use testimonial and results in outreach to second wave of 15 prospects. Aim to sign 2 more clients within two weeks, diversifying across different business types.
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Optimize and Systematize Operations
With 3 clients generating $900-2400/month, refine your workflows. Batch content creation, use templates, and consider raising rates for new clients as you gain experience and results.
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Unlock All 20 Milestones
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- 20 Structured Milestones
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