Review Management for Local Businesses
Help businesses generate positive Google and Facebook reviews systematically, improving their reputation and search rankings while filtering out potential negative reviews.
Overview
Reviews influence 87% of purchasing decisions but most businesses don't ask systematically. You'll implement review generation systems: follow-up texts, QR codes, email sequences, and response management. Charge Ksh. 8,000-20,000 monthly per business. Target businesses with under 20 reviews who are losing customers to better-reviewed competitors. The blueprint covers automation tools, response templates, and reputation monitoring.
Success Roadmap 20 Milestones
Master Review Platform Basics
Create accounts and learn navigation on Google Business Profile, Facebook Reviews, and TripAdvisor. Understand how each platform's review system works.
Sign up for a Google Business Profile account, navigate to the Reviews section, and complete Google's built-in help guide on how reviews work and are displayed.
Create a test Facebook Business Page, enable reviews/recommendations, write down the 3-step process customers use to leave reviews, and screenshot the review interface.
Register on TripAdvisor, explore the Management Center, and create a spreadsheet listing 5 key features (review alerts, response options, review filters, etc.).
Using a personal account, write reviews for actual businesses on Google, Facebook, and TripAdvisor. Note the steps, time required, and any friction points.
Build a simple table comparing Google, Facebook, and TripAdvisor: minimum review length, photo options, business response features, and verification requirements.
Research Local Business Review Gaps
Identify 50 local businesses with fewer than 20 reviews in your area. Document their current review counts and competitor comparisons.
Focus on restaurants, salons, clinics, gyms, and retail stores. Include columns: business name, category, phone, Google Maps link, current review count, and average star rating.
Record Google reviews, Facebook reviews, and total combined. Flag businesses with under 20 total reviews in a separate column marked 'Priority Target'.
Find direct competitors in same category and location. Record their review counts to show the gap. This creates your comparison data for sales conversations.
Formula: (Competitor avg reviews - Target reviews) ÷ Competitor avg reviews × 100. Rank businesses where gap is 50% or larger as hot prospects.
Save side-by-side comparison images. These become powerful visual proof for your pitch deck showing exactly what prospects are losing to competitors.
Study Review Psychology & Best Practices
Learn why customers leave reviews, optimal timing for requests, and compliance rules. Study successful review generation strategies.
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Create Your Service Package Structure
Define three service tiers (basic, standard, premium) with clear deliverables: review monitoring, response management, and generation systems.
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Build Response Templates Library
Create 20+ templates for responding to positive, negative, and neutral reviews across different business types and scenarios.
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Set Up Automation Tools
Register for review management platforms like Podium, Birdeye, or free alternatives. Learn to automate review requests via SMS and email.
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Design QR Code & Signage Materials
Create customizable QR code templates linking to review pages. Design printable signage, table tents, and receipt inserts for client use.
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Develop Email & SMS Sequences
Write 3-5 message follow-up sequences for post-purchase review requests. Include timing strategy and personalization variables.
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Create Your Service Pitch Deck
Build a 5-slide presentation showing review statistics, case studies, your process, and pricing. Include before/after examples.
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Establish Pricing & Contract Templates
Finalize monthly rates (Ksh 8,000-20,000). Create service agreements covering deliverables, payment terms, and cancellation policies.
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Build Online Presence & Portfolio
Create a simple website or landing page. Set up business social media profiles showcasing your review management expertise.
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Offer Free Audit to First Prospect
Analyze a business's current review status, create a detailed report with recommendations, and present it professionally to secure interest.
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Complete First Pilot Project
Implement full review system for one business at 50% discount. Generate reviews, manage responses, and document results for case study.
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Systematize Your Service Delivery
Create checklists, SOPs, and weekly routines for client onboarding, review monitoring, response management, and monthly reporting.
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Launch Direct Outreach Campaign
Contact 30 businesses from your research list via email, phone, or in-person visits. Offer free review audits to book discovery calls.
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Develop Monthly Reporting Template
Design client reports showing review growth, response rates, sentiment analysis, and competitive positioning with clear metrics and visuals.
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Secure Three Paying Clients
Convert prospects from outreach and referrals into monthly retainer clients. Implement systems and begin delivering consistent results.
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Set Up Client Success Workflows
Create automated client communication schedules, progress tracking systems, and quarterly review processes to ensure retention.
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Build Referral & Testimonial System
Request testimonials from satisfied clients. Create a referral program offering discounts or bonuses for successful client introductions.
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Scale to Ksh 30,000+ Monthly Revenue
Optimize time management across 4-5 clients. Refine processes for efficiency. Plan expansion strategies and additional service offerings.
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Unlock All 20 Milestones
Purchase this blueprint to access the complete roadmap with 100 actionable tasks.
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- 20 Structured Milestones
- 100 Actionable Tasks
- Progress Tracking
- Daily Email Reminders
- Lifetime Access
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